I am delighted to announce that my new company logo is live!
When I started my company a couple years ago, I knew my self-designed logo would be temporary. So during my maternity leave, I got to work on researching brand and logo designers in hopes of having a new look custom designed for my studio. While I wasn’t sure I would end up dropping my navy and coral camera design entirely, I knew I wanted something less juvenile and more sophisticated.
After several months, I chose the talented Yossi Belkin. And I am so glad I did! To me, the design incorporates a mix of a traditional New England palette and art deco/20s typography, creating the modern, clean and classy look I was going for. I think it complements my artwork, letting the images stand on their own, which was another intention for the new website and overall branding.
There are still many areas I need to apply the new logo to (including store sign, business cards, updates on all business letterhead/social media sites/etc), but hopefully the entire shift will be done soon.
I hope you enjoy all the new changes as much as I do!